A Brand Character That Hosted the Night
A custom AI avatar created for the Fun Radio Electro Live - live on the welcome screens, and on stage behind the DJs.
year
2025
industry
Live events
Services
AI Creative Production
Virtual Character Design
Real-Time AI Systems
CHALLENGES
“We wanted to do something no one had done before. Fun Radio is the most entertaining radio in Belgium and France — our audience expects us to surprise them, and a standard stage show wasn't going to do that.”
OUR APPROACH
Designing a Character That Could Host, React and Perform
We created a custom AI avatar to serve as the face of the event. She welcomed the audience at the entrance, appeared across screens throughout the venue, and introduced each DJ set.
On the welcome screens she ran in real time, reacting and interacting with guests as they arrived. For the main stage, her appearances were produced in advance — including a sequence where she danced on the giant screen behind the DJs. The two modes let her be both responsive and visually flawless where it mattered most.
THE RESULTS
One Character, the Whole Venue
The avatar carried the identity of the event from the door to the main stage, giving Fun Radio a format no other radio station had attempted.
1 000
GUESTS
1
AI CHARACTER ACROSS EVERY SCREEN
Sayeret created a custom AI avatar that interacted live with our guests and performed on stage. It gave the Fun Radio Electro Live a dimension we had never done before.
Justine Laurent
Operations Director
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